Tuesday, 1 April 2014

Gotta Catch Em All : Google Pokemon Challenge

So when PSN pretty much ruined what was supposed to be an epic night of gaming, the unlikeliest of heroes stepped in to save the day. I'm talking about Google and their Pokémon challenge of course. What was supposed to be an April Fool’s day prank has swept the world in what has to be one of Google's most successful campaigns.

Basically the whole map is riddled with some of the franchise's most iconic Pokémon and you must capture all 150 Pokémon to become a 'Pokémon Master'. While of course there is no actual job opening, this was probably the most interesting user engagement campaigns in a long time. Of course Google gets so much more user data than they would have otherwise and it’s a great little (massive) promotion for Pokémon. 

However what I loved about the campaign is that it turned the internet into a nicer place, even if it is only for one day. So many folks out their posting locations, helping each other and collaborating on their Pokémon journey; it was quite a surprise to be honest. I myself spent 5 hours last night helping folks find some of the rarer Pokemon. Unfortunately, despite being up till about 5 am I couldn't quite get 150, still about 45 short but I might give it another go later tonight. Do let me know if you need a little help.

If you're interested here are a few location tips with images. Other than these you should check out Sydney, There are a ton over there! Don't forget to explore the entire island for Tortuga bay, and do check out Stanford, Harvard, NYU, MIT, CERN and places similar to those. Hope this helps.